SEM Business Development – How Not To
The Business Development Director of a significant Search Engine Marketing player in the UK contacted my office a while back.
I sit on the IPA Search Panel with one of his colleagues, so making contact could have been easy.
The following cold call email arrived with our receptionists and found its way to me. It sat in my inbox for a while, and I’m yet to respond anytime soon.
From: xxxxx xxxxx [mailto:xxxx.xxxxx@xxxxxxxxxx.com]
Sent: Wednesday, November 26, 2008 10:47 AM
To: Front Desk London
Subject: Search Marketing Partnership
Hi,
xxxxxxx is looking for partners and we would like to invite you to consider a relationship with us. We specialise in Search Engine Marketing (PPC & SEO) and we have an Agency model that we would like to introduce to you.
If you are interested in discussing this further, then please don’t hesitate to contact us.
Regards,
xxxxxxx.
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