Bug Motivated Site Abandonment
The uniqueness of content or product, authority, transactional benefits and service of the website creates a sliding scale with regard to my bug driven abandonment decisions.
Bugs that would be addressed by basic testing/coding experience make me suspect the organization is not run professionally and therefore not a good home for my credit card. Some issues that motivate my abandonment are:
1. Is the site service or product commoditized? If yes, then low tolerance
2. Do I like the organization behind the site? If not, then happy to explore alternatives
3. Will I get a benefit from using this site over another? Member benefits equates to more tolerance
4. Price in terms of time or money. A fast, efficient or price competitive site earns more tolerance
5. Is capturing my marketing information more important than service, Easyjet makes it mandatory to answer Trip purpose on bookings.
This means Lenovo.com (product & configuration), Mobissimo (savings) and SEOMoz (content) would need to set my keyboard of fire before I consider leaving.
No comments yet.