Microsoft Aquires FAST for $1.2 Bn
Microsoft just acquired FAST, the Norwegian search company that pensioners may know as All The Web, a consumer facing technology FAST sold to Overture, now Yahoo Search Marketing. So today marks even further consolidation of the search industry.
Having a good knowledge of FAST’s customer base and their technology, I consider $1.2 Bn a steal.
Analysts are not convinced and MSFT stock dropped slightly and some FAST customers may be less than thrilled to now be dealing with Microsoft.
While FAST are not well known by consumers, the sites they power search for are household names. Sites like FT, Dell, Bestbuy. This is a solid purchase of technology rather than speculative Web 2.0 gambling.
Resources: FAST Aquisition News | Microsoft Press Release | FAST Customers
